Jeff Fisher-Senior Transportation Consultant-Alter Action

Jeff Fisher, Senior Transportation ConsultantJef Fisher B&W headshot

Jeff is a transportation industry veteran with over a quarter century of experience in green vehicle technologies.  He has held executive management positions focusing on new technology deployment, government contracting, sales, and business development.

Jeff started his present market research and consulting practice in 2001 to serve alternative-fuel vehicle industry participants and end-users.  Since then, he has worked for many significant players in the field including CALSTART, Eaton, PACCAR (Peterbilt and Kenworth), Coca-Cola, UPS, General Electric, General Motors, Daimler AG, ChevronTexaco, Navistar, Ballard, UTC Fuel Cells, Plug Power, Hydrogenics, Atlanta Gas Light, Parker Hannifin, Veolia, Energy Conversion Devices, Waste Management, Plexus Scientific, Sierra Club and Enrev Corporation.

Jeff has worked directly with many transit operators and commercial vehicle fleets to assess demand for ZEV, EV, PHEV, HEV and alt-fuel cars, trucks, and buses.  He has also worked for vehicle makers, providing proprietary advice to clients on which vehicle attributes are most important to purchasers.  He has completed at least seven comprehensive electric/hybrid vehicle, high-efficiency truck, and fuel cell bus market studies and surveys during the last five years alone.  Jeff gathers raw market data through interviews, surveys, focus groups, charrettes, and analysis of studies conducted by a wide range of organizations.

Over his career, Jeff has been responsible for winning over $300 million in government grant funding for low emission, alt-fuel transportation, and energy efficiency projects.

Prior to 2001, Jeff served as an executive at GM, IBM, Solectria, Advanced Charger Technology (ACT), AMP Inc. (now Tyco Electronics), Scientific Atlanta (now Cisco Systems), and H Power Corp (which went public on the NASDAQ stock exchange in 2000). He is recognized as a driving force behind the development and commercialization of hybrid truck technology. Some of Jeff’s efforts were chronicled in the book CHARGING AHEAD by Joe Sherman, Oxford Press, 1998.  Jeff earned a Carnegie-Mellon Mechanical Engineering/Public Policy dual degree in 1983 and a Harvard MBA in 1990.

During the summer of 2014, Jeff rode a bicycle from Prudhoe Bay, Alaska, to Los Angeles.  If that doesn’t demonstrate commitment to green transportation, we don’t know what does.