Energy Efficiency

Clients:

  • US EPA’s ENERGY STAR Program
  • New York State Energy Research and Development Authority (NYSERDA)
  • Environmental Defense Fund (EDF)
  • Electric Power Research Institute (EPRI)
  • Northeast Recycling Council
  • ComEd
  • Snohomish County Public Utility District
  • The Cadmus Group
  • ICF
  • CLEAResult (formerly Resource Solutions Group)
  • Northwest Energy Efficiency Alliance

Energy Efficiency

AlterAction has helped public utilities, government, and nonprofit energy programs promote energy efficient products & services since 2002.

promote energy efficient products & services
Sample Projects:
  • Encouraging employees to save energy and act sustainably (example)
  • Persuade employees of large organizations to power manage computer networks (example)
  • Driving energy efficiency in data centers
  • Convincing consumer electronics makers to design for energy efficiency (example)
  • Convincing retailers to stock energy-efficient products
  • Marketing strategies for heat pump water heaters in the US (example)

Client Quote:
The team at AlterAction has provided us with unparalleled service over the past ten years in conducting technical marketing for a variety of EPA ENERGY STAR voluntary energy efficiency programs. From something as broad as “Green IT” to something as specific as efficient battery chargers, AlterAction has always been able to define the appropriate audience, develop focused messaging that resonates with that audience and markedly increase participation in these programs.”

Robert Huang
Senior Associate
The Cadmus Group