How can we create a compelling on-line learning experience that will expand our customer base?
How can we use official agency communications with homeowners in flood-prone areas to help boost purchases of flood insurance?
How can large vehicle fleet managers persuade their vehicle operators to become more fuel-efficient drivers?
How can we nudge car buyers towards more environmentally friendly purchasing decisions?
How can we engage UPS employees around the world to reduce their personal carbon footprints?
Providing clear, straightforward, actionable instructions
Quantifying the economic and environmental benefits of each action
Providing immediate, meaningful feedback to participants on the impact of their actions
Garnering written, public commitments from participants
The loss aversion principle