What sales messages and public advocacy options are most likely to stimulate consumer and commercial demand for electric vehicles?
We took an in-depth look at the U.S. electric vehicle (“EV”) market and the surrounding policy landscape to estimate the potential impact of various communications and public policy/program options on EV sales.
Our insights were based on a comprehensive review of recent research and interviews with dozens of industry experts, academics, advocates, electric utilities, car makers, policy makers, car buyers, and other stakeholders. Our recommendations reflected lessons from behavioral economics, the social science of influence and decision making, and our expertise in behavior change.
We identified messages and policies most likely to increase EV sales, and estimated their impact on the marketplace.
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