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Promoting a greener & more secure way for consumers to pay their bills.

Challenge

Client: ACH Payments

How do we convince consumers to sign up for electronic bill payment?

Solution

Developed content and messaging for direct mail, webinar presentations, websites, white papers, and video.

All design elements and messaging leveraged lessons from social psychology, behavioral economics, and the science of human decision making, including…

  • Providing clear, straightforward, actionable instructions
  • Quantifying the economic and environmental benefits of action or inaction
  • Social norms
  • The loss aversion principle
  • Framing

Results
While data is still being collected, our client cites anecdotal evidence of a dramatic increase in customer sign-ups.