Client: US EPA SmartWay Program and the US Dept. of Transportation
How can we nudge car buyers towards more environmentally friendly purchasing decisions?
Assisted EPA with the development of its original “SmartWay” clean car labeling program. Smartway helps consumers identify the cleanest and most fuel-efficient vehicle that meets their needs
Our work included stakeholder analysis and the development of early SmartWay branding and communication strategies for three different audiences: car buyers, car-makers, and environmentalists – no easy feat!
Today, vehicle greenhouse gas and smog emissions information appears on the window sticker of all new cars in the US
EPA’s Green Vehicle Guide highlights cars earning the SmartWay designation, and is one of the most popular sources of information about vehicle environmental performance online. See www.epa.gov/greenvehicles
Our experience spans sales & marketing, advertising & public relations, service delivery, operations, and technology management.
We develop and implement comprehensive strategies, campaigns, products/services, media and more with a single purpose in mind: to drive new behaviors.
If you’ve ever hired a consultant, you know it’s important to understand how they approach problems. Here’s how we approach behavior change challenges.