Persuading fleet drivers to adopt fuel-efficient behaviors
Client: Environmental Defense Fund and PHH Arval
How can large vehicle fleet managers persuade their vehicle operators to become more fuel-efficient drivers?
Developed a turn-key program for changing driver behavior that almost any fleet could implement
Provided examples of highly effective messaging, outreach channels, leverage points and collaboration with key influencers
Provided recommendations regarding the presentation of telematics data to drivers
Outlined incentive schemes (including mileage-based rewards) and other tools for influencing driver behavior
All program components were rooted in findings taken from interviews, surveys, behavioral economics, social-psychology research, and consultations with industry and subject-matter experts
Although savings data are proprietary, our recommendations are saving fuel and money and are being widely implemented. Anecdotal evidence suggests that fleets adopting our program see a 10-20% drop in fuel consumption.
Our experience spans sales & marketing, advertising & public relations, service delivery, operations, and technology management.
We develop and implement comprehensive strategies, campaigns, products/services, media and more with a single purpose in mind: to drive new behaviors.
If you’ve ever hired a consultant, you know it’s important to understand how they approach problems. Here’s how we approach behavior change challenges.