Chautauqua

How can we create an on-line experience that engages customers?

Challenge

Client: Chautauqua Institution

How can we create a compelling on-line learning experience that will expand our customer base?

Solution

  • Developed a strategy based on a review of customer purchasing data, customer interviews, and consultations with renown distance learning and web development experts.
  • Reshaped the organization’s highly successful in-person educational experience to make it as engaging online as it was in person.
  • Created new ways for customers to interact with the organization and each other online, and equipped satisfied customers with viral marketing tools that allowed them to share the experience with friends and family.

Results
Attracted considerable funding from donors. Implementation is pending.