Convincing consumer electronics makers to design more energy-efficient products
Client: U.S. EPA’s ENERGY STAR Program
How do we persuade consumer electronics makers to design more energy-efficient products?
Helped to plan, launch, and support an ENERGY STAR initiative whose goal was to reduce the energy consumed by consumer electronics. Focused the effort on encouraging manufacturers to use more energy efficient “switch-mode” power supplies.
Developed and presented economic and environmental “business cases” to consumer electronics executives.
Assisted consumer electronics manufacturers in sourcing more energy-efficient components.
Garnered positive publicity for the efforts of cooperating manufacturers.
Raised awareness among consumers by working with print and online media companies to develop consumer-interest stories.
Our collaborations with Samsung, Motorola, Proctor & Gamble, D-link, Staples, and others helped bring about the widespread adoption of more efficient “switch-mode” power supplies in electronic products, despite their higher cost. Most small consumer electronics products on the market today use energy-saving power supplies.
Our experience spans sales & marketing, advertising & public relations, service delivery, operations, and technology management.
We develop and implement comprehensive strategies, campaigns, products/services, media and more with a single purpose in mind: to drive new behaviors.
If you’ve ever hired a consultant, you know it’s important to understand how they approach problems. Here’s how we approach behavior change challenges.