How can we convince more Americans to become organ and tissue donors?
Emergency room doctors revealed — to everyone’s surprise — that the donor check box on a driver’s license almost never influences an organ donation decision. Armed with this insight, we created the first national email campaign for enrolling organ and tissue donors online. The campaign included:
Combined with a campaign that engaged US transplant hospitals, we helped make it possible to transplant 4,146 more organs in 2006 than in 2003. The campaign’s success was covered extensively in the Wall Street Journal.