Good Reads

Good Reads

Alas, some of us have been working on behavior change challenges for so long that we pre-date most of the literature. We’d have far fewer arrows in our backs had these resources had been available to us back in the day. (That said, it sure was validating to learn that real scientists independently reached many of the same conclusions about human behavior!)

selected books on behavior change and social marketingYes! 50 Scientifically Proven Ways to be Persuasive
by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
selected books on behavior change and social marketingNudge: Improving Decisions about Health, Wealth, and Happiness
by Richard H. Thaler and Cass R. Sunstein
selected books on behavior change and social marketingSwitch: How to Change Things When Change is Hard
by Chip Heath & Dan Heath
selected books on behavior change and social marketingThe Tipping Point: How Little Things Can Make A Big Difference
by Malcolm Gladwell
selected books on behavior change and social marketingPredictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
selected books on behavior change and social marketingCrossing the Chasm: Marketing and Selling…to Mainstream Customers
by Geoffrey A. Moore
selected books on behavior change and social marketingThinking, Fast and Slow
by Kahneman, Daniel
100-customers-included-lgCustomers Included
by Mark Hurst and Phil Terry